The cryptocurrency market is ever-changing, with new organizations popping up regularly. Initial coin offerings (ICOs) have levelled the playing field, making it easier for entrepreneurs to join this new business landscape. Getting noticed takes more than a new altcoin.
In 2019, Deloitte released the results of its survey on the global blockchain and cryptocurrency market. Although there are several startups, the majority fail to achieve success. This is because most of these new disruptors don’t have the right strategy to set themselves apart from the competition.
Crypto Marketing: Valuable Tips for Your Strategy
Many people initially took notice of cryptocurrency and the blockchain. But some quickly lost interest because crypto organizations failed to communicate the benefits of this new trading trend. Avoid this problem by learning how to do crypto marketing well.
Be a solution to a problem.
Don’t make the mistake of looking for a problem to solve. Your product won’t be able to solve every pain point out there. Insisting on doing so will lead to short-term solutions that might not be that effective.
Conduct market research to find a real market that needs your product. Once you have identified their specific problems, you may determine if your organization can solve them. Focus on your strengths and identify a market that would benefit from your product.
Keep it simple.
There is real interest in cryptocurrency and the blockchain, but not everyone is an expert on the subject. Using technical terms and industry jargon in your crypto advertising campaign will confuse your market. At worst, it can turn potential clients away.
Present your organization and what it offers in different forms of media. Use words and terms that people outside of the industry can understand. Incorporate images and videos in your communication strategy to provide additional content.
Be transparent with clients.
The blockchain is already mysterious for people outside the industry. Although they don’t necessarily have to be your primary audience, transparency is something that will benefit you in the long run.
Be upfront about your organization on your website and other platforms. Share your background and the organization’s mission and vision. These details become identifiers for your brand, allowing you to stand out from the competition.
Build your database.
You need customers, whether you’re B2B or B2C. By taking a proactive approach to your database, you can find the right prospects more efficiently. Once you’ve reached out to potential clients, you can begin building relationships with them.
Identify which candidates can be short-term clients and who are in it for the long term. It allows you to develop customized strategies for every target market. Additionally, it helps you identify which clients will react better to new products and offers.
ReBlonde Public Relations is your partner in crypto marketing. Reach your full potential in the blockchain industry by hiring communications professionals.
Learn how to sell cryptocurrency without turning your attention away from your core business activities. Find out more when you book a consultation.