Privacy Online: How Changes to Policy Affect You

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In recent years, different communications companies rolled out policy changes. Although most of these were geared towards improving user experience, some caused confusion and became a source of worry. This is mostly due to companies’ privacy policy changes.

With the global population using technology for communication purposes, changes to privacy policies became a hot topic. Since these dictate how an organization collects, stores, protects, and utilizes personal data, it’s essential that communications companies understand how to update their terms and conditions.

The Importance of a Privacy Policy

It’s common practice for users to skim the terms and conditions of apps they download. Some even choose to ignore them, choosing to trust the developers. This is because there are laws protecting users and their information in the digital landscape. Companies are legally required to have safeguards to prevent hackers and other cybercriminals from accessing their users’ personal information.

Most of the time, companies collect user data for the following:

  • to provide customer support;
  • to monitor how the software is used;
  • to identify areas of improvement;
  • to provide news and updates on the software; and
  • to detect and address technical issues.

The privacy policy acts as a safeguard to companies, as well. In cases where a user accuses the organization of misusing their information without their consent, companies can use the policy’s terms and conditions to prove their innocence.

What Happens when a Privacy Policy Changes?

When privacy policies change, technology companies hire public relations services to help make the announcement. Since it concerns private information, a good communication strategy is necessary to prevent misunderstandings.

If you are planning to roll out updates to your privacy policy, make sure the communication strategy is solid. This will help users get a better understanding of the changes and prevent misunderstandings that can affect your company.


In today’s data economy, user data is seen as a borrowed asset. Users have every right to take back ownership of their personal data. Transparency is a must when you announce changes to your privacy policy. Users will check the communications you release for red flags that can cause them to cut ties with your company. Make sure to explain why the changes are being made and how it benefits users.


The privacy policy of your messaging app should reflect its data practices. When updates are rolled out for either, check to make sure they complement each other. Rakuten Viber, for example, uses clear and concise messaging when explaining its privacy policies, which gives users a sense of security. Its users are not worried about Viber sharing their data with other corporations.  Users will view inconsistencies in your communications campaign as signs of problems. Make sure all communications regarding the change are consistent with your company’s short and long-term goals for its users.


When a company uses highfalutin words in their press releases and announcements, users consider those to be red flags. Experts need to  explain complex ideas and innovations in simple terms. If the communications released are confusing, it will be seen negatively by users.

ReBlonde Public Relations believes tech companies have a responsibility to their clients. A good communication strategy is essential for roll outs. Learn more about our services when you book a consultation.



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