Everyone thinks their start up is the best and their idea is the brightest. Unfortunately, while these thoughts may be valid, most startups fail. In 2019 alone, the failure rate was around 90 percent. So how do you not become part of this 90 percent? A PR agency for startups, with ample experience in the field, is a good place to start. It’s important to note that most startups don’t fail in the first or second year, but nearly 50 percent of all startups will fail by the end of the fifth year in the market. Then, by year 10, nearly 70 percent of all startups will have been shut down. A good PR firm will not only get the media coverage needed, but also help attract investors and talented new staff members for the company.
How Can a PR Agency for Startups Help?
Firstly, it’s imperative that the company has a quality website with an effective SEO, which can help identify trending keywords and topics. A PR agency for startups can use the data by creating relevant content and effective campaigns to help market the company and its product. The firm can also help generate high-quality backlinks for the brand by securing legitimate placements on websites that have high domain authority.
Second, the brand needs a social media presence to generate engaging content that resonates with the target audience. Having a company blog helps improve relationships with the public by allowing them a place to read about the business and engage with the brand. Companies that generate regular content generally have 67 percent more leads a month than brands that don’t. A PR agency for startups in a company’s corner can help lead the brand in the right direction and give them insight for successful posts. Accepting interviews and creating content for well-read industry blogs and magazines will also position the company as a reputable voice in the industry.
Gaining trust between brand and buyer is crucial today. Influencers are also a great way to captivate the public and gain trust. According to recent studies, 60 percent of young consumers would rather take advice from an influencer than a celebrity.
Once a technology pr agency is hired by a company, the firm is able to steer the brand in a way to optimize relationships and help it sell not only the products, but also the company image. Using multiple channels and being active on social media, helps consumers feel connected to the brand.
Recently, Gen Z has begun shaping the digital world. No longer do young adults believe in blind brand loyalty. Now, it’s more important—especially for those under 30—to know if the brand’s ideals align with theirs. They also want a more personalized experience, responding more to user-generated content, as well as personalized offers and communication.
Photo by Mika Baumeister on Unsplash
