In an industry as diverse as public relations, there is no one-size-fits-all version of a PR specialist. Nearly every industry relies on concise, effective messaging to stand out among an endless crowd of clutter and oversaturation. Increased demand has resulted in full PR permeation. Specialists can now be found working for big chains, tech start-ups, influencers, and crypto-trading platforms alike. All have benefits and excitements, but one field in particular continues to captivate us – life sciences public relations.
What is Life Sciences PR?
There is no clear-cut definition of life sciences PR, but a wide range of industries are involved. PR firms often work with pharmaceuticals, medtech, biotech, and even food processing companies whose work revolves around the life sciences community.
Naturally, life sciences public relations refers to the act of building relationships with media and the public on behalf of companies within these industries. Like all other forms of public relations, the work is methodical and consistent across all clients. However, as public relations professionals, these industries inspire us in a way that creates a uniquely motivational feedback loop.
What Makes Life Sciences Public Relations Special?
We all have an innate interest to be part of something bigger than ourselves. Engaging in PR for innovative companies in biotech, medicine, or other life sciences industries allows us to take part in the pursuit of scientific advancement. Those in the lab are changing the world, and it’s our responsibility to bring those discoveries to the public eye.
Many industries are morally neutral or independent of a greater cause. But life sciences PR is almost always a morally positive endeavor. Working with an emerging medtech start-up, with the ambition to tackle a chronic illness, is genuinely exciting. It adds a fresh layer of meaning to the role of a PR specialist.
For seasoned public relations professionals, the requirements to fulfill the basic needs of a client are well understood. Every individual press release or media pitch requires deep research and a commitment to understanding the facts.
But something special happens when public relations is used to promote life sciences—creativity and curiosity converge. The imaginative processes of public relations are enhanced by the stimulation that comes with scientific discovery. Beyond just a convergence, this curiosity feeds our creativity.
Life Sciences as a Force For Good
Selling the world on a shiny gadget is one thing, but selling a potentially life-altering solution to a widespread affliction is in another ballpark. In a way, working with a company that genuinely strives to save or improve lives on a press release feels like an extension of their mission. It’s not just an informational article – it’s a public service announcement on the future of an industry that millions of people rely on.
When the time comes to broadcast a company’s mission to the world, doing so in the name of life sciences PR carries unique weight. Beyond just relief, penning the final period of a dense press release for a life sciences company provides a distinctive sense of accomplishment.
