Elon Musk sent shockwaves across the crypto world when he announced via Twitter that Tesla will no longer be accepting bitcoin due to concerns over the “rapidly increasing use of fossil fuels for Bitcoin mining and transactions.” Treasury Secretary Janet Yellen warned earlier that Bitcoin is “extremely inefficient” for making transactions and uses a “staggering amount of power” as reported by CNBC. Yellen’s and Musk’s remarks came after data from the Cambridge Bitcoin Electricity Consumption Index showed that the process of mining bitcoin consumes more electricity in a year than Argentina or Ukraine. Since those remarks were made, cryptocurrency has been further linked to fossil fuels, prompting heightened critiques of the crypto world’s role in climate change.
Crypto PR for An Eco-Friendly Crypto World
Bitcoin might be the number one cryptocurrency today, but there is no guarantee that it will stay that way, especially in the hyper fast-paced crypto world in which there is more awareness about the rising environmental cost of Bitcoin. Crypto PR plays a major part in recognizing emerging startups and giving them the media spotlight that they need in order to thrive. While the average person might associate cryptocoins with just Bitcoin, those in the know are searching for green alternatives and eco-friendly tokens that are slowly gaining recognition.
A couple of coins which are making headlines are Candela Coin, which decentralizes solar energy, and Chia, a cryptocurrency in which mining is based on the amount of free hard disk storage space as opposed to processing power. The crypto field is expanding every day and the eco-friendly crypto world is becoming a crowded field, which is why emerging startups need crypto PR in order to gain visibility.
Why Crypto PR Plays a Pivotal Role for Startups
PR companies are a vital link between startups and the media. The R&D director of a startup can go into minute detail about his or her project, but there’s a very good chance that the average person (and even a well-read investor) will not understand what they’re talking about and what makes their startup stand out from the crowd. This is where PR comes in. A high-quality crypto PR firm will simplify a startup’s message for the mass audience and make sure to emphasize a startup’s unique traits. Eco-friendly startups are gaining more and more attention these days, and the right crypto PR firm will know which journalists to contact in order for these startups to get the spotlight they deserve.
Musk said in his tweet that Tesla is “looking at other cryptocurrencies that use <1% of Bitcoin’s energy/transaction,” meaning that if you are a sustainable crypto startup, this is your time to shine. As many in the PR world know, it’s not enough for readers to know about a company—they need to get the right message. The perfect crypto PR firm will ensure that your eco-friendly startup doesn’t just gain recognition among climate advocates but will become a household name for crypto-minded investors looking for the next Bitcoin.
ReBlonde: An Award-Winning Crypto PR Firm
Work with a team of highly skilled professionals who are experts in navigating the media landscape. We specialize in crypto PR and we will ensure that your message gets across to your target audience. Contact us today!