You’re likely already familiar with the term “website traffic,” or the users that visit a website. It stands to reason that the more people visit your website, the higher your chance of converting them into paying customers. However, just as critical as the amount of traffic your tech startup’s website receives is its quality.
Tech PR companies and marketing agencies define high-quality traffic as website visitors who fit your buyer persona. As a result, they are interested in your content, are looking for solutions you offer, and are more likely to convert. Depending on your goals, conversion could mean signing up for your newsletter, downloading your whitepapers, or purchasing a product or service from your website.
The fact that most people are digital natives who know their way around the Internet presents both opportunities and challenges. There is a lot of potential to reach more customers, but there are also more competitors in the tech startup space. According to Statista, there are approximately 63,703 tech startups in the United States alone.
To drive more and better-quality traffic to your website, you need to cut through the noise with a multipronged approach.
Make Sure Your Website Is Optimized
Your website needs to be aesthetically pleasing, functional, and fast to get visitors to your site and keep them there long enough to convert. A web designer and a web developer can help you accomplish this. They can also make sure your site is mobile-friendly and adaptive to any device or screen.
This is especially important because more than 70% of Internet users worldwide are forecast to use their smartphones solely to go online by 2025.
Leverage Social Media
Gather data on your target audience and determine which social platforms they tend to frequent. Create accounts on those platforms so you can easily and quickly engage with current and potential customers and pique their interest. Be sure to share content regularly that links back to your website.
Have Quality Content
When writing content for your website, focus on topics with search traffic potential. You can identify what keyword phrases your audience tends to look up online by using a number of online tools. For best results, choose keywords that have a high search volume and low competition.
Write Guest Blogs
Writing for other blogs has several benefits. It allows you to reach new audiences, helps build your brand authority, and creates referral traffic. You can find many guest posting opportunities online. To get started, reach out to businesses in related spaces.
Post Press Releases
A press release is an easy way to get the word out about your company. You can also use press releases to talk about new products or services, career opportunities, or other topics relevant to your business and interests of your target audience.
Hire a Tech PR Agency
A public relations agency with experience in the technology space can help increase your website traffic through approaches that go beyond optimizing your website and content. PR can help increase social engagement, boost your reputation, and build interest in your brand.
For more information about how a PR strategy can increase the quality and quantity of your website traffic, contact the ReBlonde Public Relations team. Please fill out our form to book a free consultation.