Non-fungible tokens or NFTs are booming, with an impressive $2.5 billion sales recorded in the first quarter of 2021. Big names have joined the bandwagon, including top players such as Louis Vuitton, Taco Bell, Coca-Cola, and the NBA.
NFTs are especially popular among businesses as they help create unique and engaging content, increase brand awareness, and open up new revenue streams.
All of these suggest opportunities for small businesses and should encourage them to leverage the current NFT craze.
Crypto marketing experts ReBlonde Public Relations provides five ways you can use NFT technology to boost your small business:
Generate Tamper-Proof Promotional Tools
Single-use promotional tools such as coupon codes and promotional discounts are hackable. Fraudsters can “brute force” their way into generating the codes.
A brute-force attack is a common hacking technique that uses trial-and-error to guess log-in credentials, passphrases, encryption keys, and the like. If successful, it can result in significant losses for small businesses.
With NFTs, you can use blockchain quick response (QR) codes to generate one-of-a-kind, tamper-proof discount assets for your customers. QR codes use unique private keys that prevent unauthorized tampering or alterations.
Adopt Customer Loyalty Programs
Attract more customers with digital NFT loyalty cards. These digital assets can easily be downloaded to any mobile device. Whenever customers visit your store, they can scan the loyalty NFT card to earn points. These points can be made convertible to discounts, rewards, or blockchain tokens.
Explore Unique Content Types
Using NFTs, business owners can explore unique content formats beyond images, videos, and infographics to better connect with consumers.
For example, Shopify partnered with NBA’s Chicago Bulls to sell limited-edition digitized versions of the team’s championship rings. While not the real thing, the NFT rings are collectibles that die-hard fans would love to get their hands on.
Create Highly Engaging Gamified Promotions
The gamification of NFTs can be used to drive more customers to your business. For example, a chamber of commerce can organize an NFT scavenger hunt to drive customer traffic to the stores of participating small businesses.
However, this type of marketing strategy can be expensive and is recommended for large establishments. For smaller businesses, a better solution is to partner with a big-name company and launch a mutually beneficial campaign.
Launch Cause-Related Marketing Campaigns
Cause-related marketing (CRM) is a partnership between a nonprofit and a company. It is used to boost a company’s sales and promote a nonprofit’s cause.
NFTs can also be used in this arena. Take, for example, the NFT project that helped raise money to fund the education of Afghan women. You can try to achieve similar results by launching programs within your neighborhood, city, or town.
Award-Winning Crypto Marketing and PR Solutions
Despite their increase in popularity, NFTs are yet to enter the mainstream. This is where effective PR proves essential. At ReBlonde Public Relations, we will help educate your target audience on the benefits of NFTs.
Beyond that, our team of expert publicists works with you in developing a strategy that establishes your brand as a leader in the blockchain industry.
When you partner with us, you get access to the following services:
- Storyline and Narrative Building
- Messaging and Positioning
- Social Media Management
- Crowdfunding Campaigns
- Thought Leadership
- Media Relations
- Speaking Opportunities
Unlock your blockchain firm’s full potential through effective tech PR solutions and NFT marketing. Get in touch with us at +972-3-9037379 to book a free consultation.