The burgeoning world of NFTs has had a curious range of perception as it progressively enters the public consciousness. Enthusiasts see NFTs as a revolutionary ownership tool that can be implemented across sectors of art and commerce in the digital sphere, with an extensive range of applications. Critics of NFTs deride them for the environment impact and view them as a brazen cash-grab that lacks any sort of originality or function in the real world. Ultimately, what both camps can agree on is that there are few things worse than a cringey NFT project, so for those looking to enter the cryptosphere as an NFT creator there are a few ways to avoid the chasm of cringe.
Whether a project is preparing to launch or has been around the OpenSea block before, NFT marketing services can be beneficial at any step of the way. Online communities, particularly in the cryptosphere, can be notoriously fickle but there is a way to predict a reaction to a launch and to sway public perception. The advantages that are afforded by NFT marketing services are that there is the potential to pivot a project to be seen by the groups and communities that will actually care about it.
What Makes an NFT Project Cringey?
An issue that is already arising in the NFT space is an oversaturation of content that is either uninspiring or a clear rehash of an already successful idea. While the possibilities of NFTs are seemingly endless and the threshold has not been scraped at by any means, there is a clear trend of NFT projects hopping on the bandwagon of trends like avatars or flashy (but ultimately pointless) celebrity collaborations. This phenomenon doesn’t mean it’s impossible to build a community or profit off of an NFT project, it just requires a more original idea and savvy NFT marketing services to be distinctive from projects trying to hit paydirt through copycat content. Making content that mimics something already successful may seem like an appealing short-term option, but an original idea will triumph in the long term over playing the imitation game.
The Role of NFT Marketing Services
So, you’ve managed to create a novel NFT idea that has potential to get noticed, this is half the battle already completed. However, a fatal flaw of many original or pioneering ideas is the lack of a marketing plan and being unaware of wider market conditions. This is where another opportunity arises to implement NFT marketing services that can best suit the results that the project is trying to achieve. While many success stories may seem like a matter of being in the right place at the right time especially when dealing with a volatile element like cryptocurrencies, NFT marketing services are able to use their expertise and market knowledge to position a project for success. People might point to the historic Beeple NFT sale as a strike of pure luck paired with an over enthusiastic purchaser, but fail to realize the content of the NFT was created over several years of dedicated work and community-building leading up to the sale.
Ultimately, NFT marketing services exist to help NFT projects and creators position themselves for maximum impact even if the results may not be completely clear from the first day. A combination of marketing savvy, brand storytelling, community building, and market knowledge are incredibly valuable assets that cannot be overlooked. The key to avoiding the cringe chasm lies in having a project that values authenticity and has something meaningful to contribute to the NFT community.
If ensuring your NFT project is seen by the people and prospective members that will make it meaningful is a priority, we encourage you to book a free consultation and notice the difference that having a team in your corner can make.