Cryptocurrency was at an all-time high in 2021, reaching a market value of $2.3 trillion by mid-December. Bitcoin, the world’s largest cryptocurrency, accounts for 70% of the market share, capping at over $882 billion.
The success of cryptocurrency has many investors curious as to what 2022 has in store for this technology—will it fare better, or will the market see a collapse?
Leading crypto PR agency ReBlonde Public Relations outlines a few cryptocurrency predictions for 2022.
Crypto Will Become (More) Mainstream
Big brands beyond Tesla are taking an interest in crypto. Some experts predict that global companies will begin to experiment with the technology in the second half of 2022. In fact, it’s already starting.
For instance, Walmart is looking to hire a crypto expert to refine its blockchain strategy. Fintech companies such as PayPal and Square are also taking the plunge by enabling users to purchase crypto via their platforms. AMC Entertainment plans to accept Bitcoin payments by the end of 2022.
As more industries dig deep into the potential of crypto, it’s possible that even average consumers could soon be using Bitcoin to pay for day-to-day goods and services.
More Defined Regulatory Guidelines
U.S. lawmakers and government agencies will continue talks on implementing laws and guidelines to make cryptocurrency safer for investors. Last December, executives from six crypto companies were called before the House Financial Services Committee to discuss the possibility of future legislation.
The Biden administration in November also proposed new legislation aimed at regulating the cryptocurrency market. Additionally, a few public officials have voiced concern over the lack of regulation in crypto.
This year, expect more conversations around the subject of new crypto regulations, including how to stop crypto-related crime and tax evasion, the adoption of investment vehicles like crypto ETFs, and the regulation of stablecoins.
Crypto Dominates Big Banks and Financial Institutions
Expect to see the biggest banks and financial institutions begin offering bitcoin investments to wealthy and high-profile clients. JPMorgan Chase is already doing it, partnering with enterprise blockchain stablecoin JPM Coin. Likewise, financial institutions and investment firms are hiring more crypto and blockchain experts to gain a deeper understanding of cryptocurrency.
Get Award-Winning Crypto PR Services
Despite its increasing popularity, cryptocurrency is still in its infancy, and many remain skeptical about this emerging technology. At ReBlonde Public Relations, we offer crypto PR services tailored to your company’s needs. We’ll provide the resources you need to promote your products and services to the right audience.
Our team of experienced public relations experts has worked with several crypto companies, enabling them to create impactful campaigns that increase your businesses’ bottom line.
When you partner with us, you get access to the following benefits and services:
- Social Media Management
- Media Relations
- Speaking Engagements
- Public Relations
- Crowdfunding Campaigns
- Awards Services
- Thought Leadership
- Effective Building of Storylines and Narratives
- Brand Messaging and Positioning
Position your brand as a leader in the world of cryptocurrency. Reach out to us today to book a free consultation.