Understanding a blockchain PR strategy begins with understanding blockchain and its relationship to cryptocurrency. Cryptocurrency has risen in popularity recently because entities can complete financial transactions without using banks. Anyone transferring cryptocurrency will save on fees because the cost of transferring funds this way is significantly lower than the cost of traditional bank fees. Blockchain records these transactions on computer networks.
While tech-savvy businesses understand cryptocurrency and its benefits, many individuals have a limited understanding. Companies use blockchain public relations (PR) campaigns to promote the benefits of cryptocurrency and complete cryptocurrency transactions. Let’s explore the critical components of successful blockchain PR campaigns.
1. Build your brand.
Successful blockchain PR campaigns start with brand recognition. In today’s marketplace, brand awareness is crucial and determines what consumers know about your company and products. Since your brand image forms the basis of public perception about your company, it determines whether people trust or distrust your services.
People won’t use your cryptocurrency if they don’t know about it or lack confidence in your company. PR teams create marketing strategies around specific goals, ensuring the correct information reaches appropriate consumers and generates sales. An effective blockchain PR strategy shapes public perception to ensure consumers have a desirable impression of your business.
2. Work with media professionals.
Blockchain PR experts work with cryptocurrency media experts. These media experts report on cryptocurrency news and developments within this financial industry segment. PR experts reach out to media contacts to share press releases, business announcements, and other critical information influencing consumers. Developing appropriate media contacts can open doors for your business leaders to be cited as industry experts and given opportunities to discuss industry trends in news segments. Utilizing appropriate media contacts helps strengthen a business’s brand image while relaying information to the public that can drive profits.
3. Utilize multiple marketing platforms.
Every successful blockchain PR campaign begins with a website, but effective blockchain marketing strategies extend far beyond the website and utilize online and in-person platforms to reach consumers. This begins with search engine optimization (SEO) marketing, which boosts your website’s domain authority (DA) score. Everything from images to title tags to blog posts on other websites can boost your site’s DA score. Search engines list sites with the highest DA scores first, increasing brand visibility and site traffic and yielding sales and profits.
Social media supports your SEO marketing strategy and provides platforms for direct promotion to consumers. Maintaining active social media accounts helps you communicate directly with patrons and potential clients. You can share ads and giveaways on social media accounts. Linking to your website from social media accounts also generates backlinks, which boosts your DA score.
You can also team up with social media influencers to expand your audience and increase brand recognition. Social media influencers have social media accounts with large followings and use their platforms to promote goods, services, or causes. Working with influencers expands the scope of your digital PR promotions, and sponsoring tech-savvy influencers is an effective way to expand your audience and reach ideal consumers.
Ensuring you maximize your reach also involves public appearances. Participating in conferences and trade shows is an excellent way to expand your public image and build consumer trust. It’s also informative because your team can glean insights from consumers about their questions and needs, enabling you to determine how to address those issues and increase your consumer base effectively.
4. Have a crisis management plan.
Cryptocurrency and blockchain technology are relatively new. Consequently, questions may arise about cryptocurrency and blockchain policies and practices. Unfavorable press for any company related to this industry can impact the industry at large, which is why you must have a crisis management plan to counter any bad press. Your crisis management plan should educate the public and restore confidence in your business operations. Transparency and standardized protocols play a crucial role in earning the public’s trust, and reinforcing your company’s qualities can elevate your profile and brand image.
5. Create quality content.
Whether producing an educational video, drafting tweets, or creating a blog post, you must prioritize quality content for all your promotional channels. Since cryptocurrency and cryptocurrency-related technology are so new, establishing the public’s trust is a primary concern. Transparency helps reassure consumers, and informative content demonstrates your industry knowledge and professionalism.
Creating a successful blockchain PR strategy ensures you reach your target audience and achieve your marketing goals. Technology PR experts should prioritize establishing their company’s brand image, work with appropriate media professionals, utilize multiple marketing platforms, have a crisis management plan, and create quality content to run a successful blockchain PR strategy.
