When you’re starting a tech company, you need to make sure that you have a solid public relations strategy in place from the get-go. This is especially important if you’re a startup, as you likely don’t have the same name recognition or track record as more established companies.
A good PR agency can help you to establish yourself as a thought leader in your industry and can also help to generate media coverage for your company. This type of exposure can be incredibly valuable, as it can help attract new customers and investors and create a positive image for your brand.
Startups, especially tech startups, should consider media and public relations from brand inception to funding and beyond. Finding the right PR for startups gives you access to targeted messaging, more effective press announcements, and a robust network of influential partnerships and sponsored posting opportunities. You’ll also want to ensure that the agency has experience working with tech startups. In addition, they should understand the unique challenges and opportunities of launching a new business in the hyper-competitive tech marketplace. If you’re ready to find the right PR agency for your tech startup, here’s what you should keep in mind.
Define your PR needs.
When vetting a public relations company for your startup business, you want to clearly define your needs to ensure that your chosen partner fits accordingly. When looking for a PR agency to work with, it’s essential to ensure they have experience working with tech companies. They should also have a solid understanding of the latest trends and technologies in your industry and be able to come up with creative ideas for getting your company in the news.
Additionally, you’ll want to ensure that the agency is a good fit for your company culture. They should be able to work with you on a flexible basis and should be able to help you to achieve your specific goals.
Develop a reasonable public relations budget.
Tech startups often face stiff competition, especially concerning digital media press and news releases. Therefore, the amount you spend on PR should be based on your specific needs and goals, your overall marketing budget, and your general market competition. However, there are some factors you should consider when making your decision.
First, what is your goal for working with a PR agency? Are you looking for help creating and executing a comprehensive PR strategy? Or do you need assistance with specific campaigns or projects? Your answer will help you determine how much you need to budget. Also, what is the average cost of PR services in your industry? Getting an idea of what you should expect to pay for quality PR services is essential. However, remember that cost should not be the only factor you consider when choosing a public relations company for startups.
Once you have a better understanding of your needs and what to expect in terms of price, you can begin to develop a budget for PR services. Generally, you should expect to spend at least 10% of your marketing budget on PR, but that percentage may be higher or lower depending on your specific situation.
Consider your startup’s scalability.
Your public relations needs will grow in tandem as you grow your brand. Sometimes, this may mean reorganizing your media relations and buying strategy. In others, you might introduce a new digital media channel or deploy a press release series. When looking for the best public relations company for startups, you must consider your short and long-term use cases. Investing in some business forecasting and considering long-lasting partnerships can benefit you from your chosen PR firm.
Likewise, choosing a PR firm for your tech startup that doesn’t have experience working to scale could hamstring your brand when it’s time to expand your point of view or develop a more aggressive media relations strategy. Consider future needs when you’re getting ready to sign an agency contract.
ReBlonde can help you develop your startup PR strategy.
If you’re ready to develop your tech startup’s point of view or want assistance with your media relations tactics, reach out to ReBlonde today. We specialize in helping tech startups generate outsized outcomes to spur business growth. So whether you’re looking to create social media coverage, develop your press network, or build your digital presence and gain brand visibility, our public relations specialists have your back. Learn more about our comprehensive tech PR agency and see how ReBlonde can benefit you.