Unless you’ve been living under a rock for the last year or so, you’re probably aware of the major advancements made in the capabilities of artificial intelligence (AI). With the development of Big Data analytics, we’ve seen a boom in AI development through powerful techniques like natural language processing, visual perception, and emotion recognition. These developments are rapidly being used to develop a wide range of tools and services that businesses can leverage to optimize operations.
Among its business implementations, AI has proven to be quite effective in enhancing marketing operations. The impact of AI on marketing strategies is vast and carries the promise of driving unprecedented growth for businesses across all industries. From hyper-personalized ads to predictive analytics and generative AI tools like ChatGPT assisting with content creation, AI enables organizations to enhance their marketing campaigns.
As such, many businesses find it appealing to partner with an artificial intelligence marketing company to obtain their desired marketing goals with less time and money. But that can’t be the only way to go despite their many benefits.
Benefits of an AI Marketing Agency
Due to the complex technical nature of AI and a shortage of experienced AI engineers, there are many businesses and organizations that struggle to effectively implement AI tools, platforms, and solutions into their existing infrastructure. This is especially true when it comes to AI marketing.
Due to the AI knowledge gap and the sky-high demand for AI in marketing, many startups and more established organizations find the support of an artificial intelligence marketing company can provide a major boon. While still a novel concept, marketing agencies specializing in AI can leverage data analyses, predictive modeling, automation, and machine learning to provide a plethora of services that fit a client’s precise needs.
By using these classic AI methods, AI agencies focused on marketing can optimize traditional digital marketing mechanisms such as search engine optimization (SEO), social media marketing, customer experience, chatbots, and content marketing. Some AI agencies can even help create more effective, insightful, and targeted campaigns by helping organizations make the most of their own internal data.
Using PR to Help an Artificial Intelligence Marketing Company
There’s no question that the power of AI will profoundly disrupt the nature of marketing. But no matter how advanced AI marketing capabilities become, supporting marketing efforts with a strong PR strategy completes a full-court press toward building awareness and driving growth.
Partnering with an artificial intelligence marketing company enables a business, brand, or startup to leverage technology to optimize marketing tasks and gain valuable customer and industry insights, but PR operates in a completely different arena. While marketing is focused on driving sales, PR takes a wider, more birds-eye view which focuses on securing media coverage and protecting the business’s reputation.
Partnering with a reputable AI PR agency that understands your company’s industry inside out will help maximize any announcement, product launch, milestone, or other company news. The best PR teams leverage their contacts with leading industry outlets and have the ability to develop on-point messaging and content to build awareness and grow credibility among a target audience.
How Can ReBlonde Help?
Whether your company is already leveraging AI for marketing or not, teaming up with ReBlonde’s PR professionals is the perfect way to balance out all your marketing efforts. ReBlonde provides a broad array of traditional and unconventional PR methods that attract the most relevant media publications. Its experienced PR teams create uniquely crafted content and leverage their contacts to ensure your company gets seen in the best possible light.
Book a free consultation with us today to help build your global PR strategy.