In today’s dynamic and ever-evolving hi-tech environment, public relations is becoming more of a necessity than a luxury. Due to intense competition, rapid development of new technologies, and the complexity of most tech products and services, PR provides hi-tech companies of all types an outlet to build awareness, expand trust and credibility, and develop relationships with a target audience.
This is especially true for smaller, less-established startups who are preoccupied with building a product and courting seed funding. For these companies, but also for more established ones, partnering with an experienced PR agency specializing in hi-tech enables them to articulate the most effective messaging to establish brand awareness that will resonate with a desired demographic. One way that tech PR companies can help hi-tech startups and firms reinforce their own narrative is through thought leadership.
What is Thought Leadership in PR
Thought leadership is not a new concept but its value is becoming more widely acknowledged within the tech industry. Essentially, thought leadership in tech PR is a strategic approach to building the personal brand of a company’s CEO, C-level executive, or another leader by facilitating their authority within the industry or sector.
Most CEOs or upper-management team members in tech startups have to wear several hats and therefore don’t have the bandwidth to invest significant time in establishing themselves as thought leaders. The same can be said for leaders within more established tech companies and firms, who also find little time to promote themselves.
Thought leadership focuses on the individual rather than the brand or organization behind them, but it’s almost impossible to completely separate its leaders from the business. So an effective thought leader provides value for his or her company just by being a voice of authority. The most talented tech PR companies can work with a company’s leaders to find their voices and identify the best ways to use their knowledge, experience, and expertise to communicate relevant ideas and opinions.
Thought Leadership Services From Tech PR Companies
The question that remains is how PR empowers a tech company’s leadership to achieve thought leadership status.
There are several ways this can be done. Through opinion articles, commentary opportunities, interviews, and speaking engagements, leaders in the tech sector can establish themselves as genuine thought leaders. The strongest PR teams understand what media outlets look for and can find valuable opportunities to convert a CEO’s or founder’s insights into excellent coverage.
By working with tech PR companies who understand the value of thought leadership, tech executives and managers can leverage these channels to steadily build their personal brand, and by proxy boost the company’s reputation and legitimacy.
Tech-oriented PR agencies that understand the value of presenting a company’s leaders as authority figures will leverage their experience and familiarity with industry trends and relationships with major publications and journalists. By doing this, talented PR teams can elevate a leading figure in a company from a skilled leader to an industry expert whose opinion is valued by other professionals in the field.
How Can ReBlonde help?
ReBlonde’s team of PR professionals specializes in helping startup leaders and executives of more established tech companies develop or raise their thought leadership status. As one of the world’s leading tech PR companies, ReBlonde works closely with a company’s leader to develop timely and engaging op-eds, locate relevant commentary opportunities in mainstream or niche publications, in addition to securing a wide range of media interviews and speaking engagements at important industry events.
Book a free consultation with us today to help build your thought leadership strategy.