As the well-versed nursery proverb goes, “Children should be seen and not heard.” Yes, it’s antiquated, and perhaps more indicative of a prudish, child-rearing Victorian society. However, there’s a hidden lesson that perfectly aligns with the nature of crypto public relations: Being most effective within the crypto and blockchain industry means being transparent, visible, and actively engaging.
There’s no doubt that the world of crypto can be incredibly complicated, not least risky, for investors to get their heads around. It demands a huge amount of due diligence and awareness of the environment. Being a volatile digital asset, investing in crypto also requires understanding specific security and tax considerations, which tend to fluctuate depending on a country’s regulatory stance. Investors, then, must make informed decisions and be certain of their choices, which is where crypto public relations comes in.
Being Transparent But Visible
This may sound like an oxymoron, but it’s not. Crypto public relations transcends convention by operating in a dimension where the rules of traditional PR aren’t always applicable. Unlike more established industries, the crypto space is characterized by its disruptive and decentralized nature with projects often challenging the status quo and redefining how the business operates.
Gaining investor confidence demands crypto projects to be forthright about their intentions, development, and financial health. This doesn’t necessitate sharing every intricate detail, but providing enough information to sustain accountability and reliability. For example, a project may choose to share a gloomy industry forecast with its investors, which, conversely, demonstrates transparency and confidence in its leadership to weather the storm in the long term.
Being proactive is key here.
At the same time, visibility is integral in a saturated and competitive crypto landscape. With every crypto project vying for attention, being seen is essential in continually attracting investors, even for the most innovative of blockchain solutions. Crypto public relations must leverage their media expertise to guide a story or narrative that reflects favorably on the projects they work with. This is no easy feat given the unpredictability of media landscapes, and an agency without this experience and sway will struggle to fulfill this goal.
Engaging The Community
Crypto public relations must operate from the sidelines, engaging a community of would-be and committed investors with open and concise communication. This is essential in garnering their trust and support for a project at any stage of its growth. In the early days of crypto, community engagement would largely have been considered an afterthought at the expense of the more traditional forms of public relations, such as media outreach.
As the crypto industry continues to grow and gain exposure, however, community engagement has become much more crucial in building a strong base. What sets a great agency apart from the pack is its ability to use its communication to foster positive relationships between crypto companies and their communities, leading to increased adoption, investment, and loyalty. This is all the more important when noting that customer demand will see the worldwide crypto market grow by 12.5 percent in compound annual growth rate by 2030.
While most people think community engagement is just about having a strong social presence or a buzzing Telegram group, it extends far beyond that. Building trust through consistent communications about project updates is only one part of the picture. Key team members and company leaders should also strive to give insight through thought leadership pieces to continuously demonstrate their credibility and engender investor interest and trust.
In any event, great crypto public relations go far beyond simply generating hype and positive media. Striking the balance between transparency, visibility, and active engagement is the sweet spot that allows crypto projects to differentiate themselves, gain the trust of stakeholders, and create a lasting impact in such a fast-paced and dynamic crypto industry.
How ReBlonde Can Help
As a seasoned crypto public relations agency, ReBlonde has over a decade of experience helping startups and established companies spanning different sectors achieve their specific public relations goals. Through a variety of dimensions that are carefully and creatively crafted with experience, and expertise across international media landscapes, ReBlonde’s team is excellently placed to hone in on your project’s needs.
Contact us today for a free consultation to learn more!