The world’s first cryptocurrency was founded by a person (or group of people) under the pseudonym Satoshi Nakamoto after the 2008 U.S. financial crisis ravaged the global economy. Since then, Bitcoin has become a household name. Yet few understand it, and few understand the blockchain technology behind it. The same goes for other cryptocurrencies, such as Ethereum and XRP. As such, blockchain today resembles the internet in its early days: Set to transform the world, but still incomprehensible to the masses.
It’s the job of PR professionals to change that.
A good PR blockchain firm will be able to go beyond promoting a client’s product. A cryptocurrency PR agency will create a campaign to educate reporters, and by extension the public, instead of preaching blockchain’s superiority over and over. But that strategy must go hand in hand with the PR work itself.
- Set your goals: In order to have a suitable PR strategy, the company will need to set its goals. After understanding the types of goals in which the company strives to achieve, the PR blockchain agency will create a strategy for the implementation of these goals, and educating reporters will only serve to promote the client’s product/ services.
- Creating awareness: Firstly, the PR company must reach its target audience by raising awareness through different PR techniques, in addition to educating the masses regarding crypto, blockchain, and tokens. A good PR campaign will work to communicate the right messages the company wishes to convey as well as highlight the uniqueness of the company so that it appeals to a larger audience than just investors, and that’s where educating comes in. The cryptocurrency PR agency aims to help the company create a network of influencers, publications, and angel investors who meet their brand goals. The crypto community is small, so it is of the utmost importance that the agency has industry insights into the world of crypto, as well as the ability to raise awareness of the company and its goals through the right media coverage.
- Credibility: Crypto, unfortunately, has a reputation for scams. Just last week – hackers hacked to dozens of the platform’s including those belonging to Bill Gates, Jeff Bezos, Barak Obama, and Kanye West—to disseminate a Bitcoin scam by using their accounts to promise “double” payments to bitcoin account.It’s important for token PR agencies to come across as professional and serious, and proper educating, as opposed to heavy marketing language, worlds toward that end.
- Create valuable content: Content is important, especially creating the right content that will appeal to consumers. Cypto PR services must generate content that makes blockchain and crypto as conversational and understandable as possible. If the reporter understands crypto, and your client’s product, he or she is more likely to cover the story.
At the end of the day, it’s a token PR professional’s job to promote a company’s brand and its products, not teach blockchain 101 to reporters. But playing the role of professional educator serves client promotion goals, especially in the realm of blockchain, fintech, and crypto.