ReBlonde: Your Source for NFT Marketing Services

The success of your NFT project depends on many factors, one of which is how well you market and promote it. A solid NFT marketing strategy is key to reaching the right audience and, in an increasingly competitive market, cut through the noise and stand out.

ReBlonde offers bespoke NFT marketing solutions for creators and brands keen on making their mark in the NFT space. Get in touch with us today to learn how our NFT marketing services can help ensure the success of your NFT project.

ReBlonde NFT Marketing Agency

Introduction to
Non-Fungible Token

NFT stands for “non-fungible token.” Essentially, an NFT is a digital asset, such as a work of art, music, and video.

NFTs can be considered modern collector’s items. They are bought and sold online, with the buyer assuming digital ownership. NFTs are securely recorded on the blockchain, the same technology as cryptocurrencies, ensuring that assets are unique. Technology also makes it difficult to modify or counterfeit NFTs.

NFT marketing strategies are different from those for other industries. To be successful, you need a creative approach to promotion, an active and engaged community, as well as genuine user engagement.

Choosing ReBlonde as your NFT marketing agency will help achieve all these so you can compete effectively in this new and exciting space.

We offer a range of solutions, from solidifying your messaging to nurturing relationships with NFT influencers. Our goal is to build your brand, showcase and differentiate your offerings, and help you achieve your business objectives.

What You Get From
Our NFT Marketing Services

The NFT and crypto community has a unique identity and subculture that sets it apart from other communities worldwide. At ReBlonde, we utilize our experience and expertise in community-building as well as forging brand identities to take our clients to the next level.

How do we do this? First, we understand who you are and what you want to achieve. Our process includes a unique framework and a systematic approach to customer onboarding. We apply some of the key industry growth tactics and best practices we have learned from working with hundreds of clients and talking to thousands of companies.

Why do customers choose us for NFT marketing? For over 12 years, we have been supporting blockchain projects with marketing and strategy solutions. We hold some of the largest conferences worldwide to bring together NFT creators, talk about the best NFT projects, share insights and help each other.

With the rise of the “digital economy,” NFTs are flourishing. However, this can lead to space congestion and a wealth of NFT-based projects to compete against, so it’s crucial to stand out. Make sure you have your own NFT-focused product, focus on the most relevant concepts and markets, and make decisions accordingly.

Also, remember to consider blockchains that are popular with NFT-based users, as the chain of choice also plays an important role. Certain chains can be optimized for certain types of NFTs. When choosing the blockchain of your choice, it is essential to consider decentralization, scalability, and ease of transmission.

Collectibles

Collectibles

NFTs are one-of-a-kind or limited-edition digital assets minted on blockchain and purchased using cryptocurrencies, with ether being the most common choice. Authentication is built into an NFT, serving as proof of ownership. Anything that is considered valuable and can be stored digitally can be sold as an NFT.

Digital Art

NFTs allow artists to monetize their work in new ways. Digital art, such as a vector drawing, a digital painting, and a video, can be tokenized on the blockchain. The result: NFT art that has the potential to grow in value over time and be sold to collectors.

Games

Games

In-game assets can be tokenized, and players can collect them as NFTs. To help players make money, NFT games can allow them to collect and exchange playable characters, weapons, vehicles, and in-game assets other than NFTs.

Music

NFTs have also swept the music world. The new technology has caught the attention of dozens of singers and musicians, including young artists like Grimes and legendary bands like The Rolling Stones. By selling tokenized versions of tracks, digital art, or virtual and real merchandise bundles, some artists have increased their revenue by millions of dollars.

Film

Film

NFTs offer the opportunity to reintroduce collectibles and merchandise tied in with films and TVs, this time in digital form. Examples are uncut scenes, digital scans of handwritten scripts, and audio commentary. Independent filmmakers are also looking into NFTs as a way to auction off future films and earn financing for projects in return for shares.

Sports

Sports collectibles such as player cards, photos, video clips, and gear can be created as NFTs, helping boost the revenues of NFT creators. A brand may also represent a player or team and offer NFT products on their behalf, such as fan tokens, avatars, and video clips of game moments.

LET’S TALK

We are ready to start working with you as soon as your timeline dictates. Drop us a line, and we will get back to you as soon as possible.

Cut Through the Noise With Help From ReBlonde

Developing an NFT is only half the battle. You’ll also have to compete with NFTs from other creators and brands, spread out across multiple marketplaces.

To be top of mind in your niche, you need a marketing strategy that highlights what makes your project truly unique and better than the competition. More than that, you need industry experts who can creatively market and promote your project so that it gets the attention of the right people.

Experts in the NFT and Blockchain Space

Along with expertise in PR and marketing, we have more than 12 years of experience in blockchain and cryptocurrency. Led by a team of industry specialists, ReBlonde is poised to address your technical PR needs.

Innovative PR Services

ReBlonde specializes in PR and marketing for the tech industry and can tailor its services to the needs of our clients. We understand how to build trust and authority in the digital space—our approach aims to boost customer engagement, create brand awareness, deliver your message to the right audience, and generate revenue.

NFT Marketing FAQ

Non-fungible token. So now you know what an NFT is! Just kidding, I’m sure you’re still confused since you’re probably asking yourself what the heck fungible means. Merriam Webster defines fungible as “capable of mutual substitution.” Think of it this way: You can trade a dollar for another dollar or a bitcoin for another bitcoin, and you’ll end up with the same value you had to begin with. If you have an NFT that represents ownership of a particular physical painting, however, you can’t swap it out for a different NFT from, say, the Bored Ape Yacht Club. Each individual NFT holds its own, unique value, and therefore it is non-fungible.

Like bitcoin and ether, NFTs are digital assets on a blockchain with a distinct identity that makes them unique and verifies ownership. NFTs represent the IP rights of assets ranging from physical paintings to digital art, video clips, and even tweets.

Mike Winkelman, a digital artist known as Beeple sold an NFT of his work for a whopping $69 million back in March 2020, the most expensive piece of digital art ever sold. The piece is named Everydays: the First 5000 Days, a collection of 5000 digital images from Winkelmann’s Everydays collection.

You would think more people would know about NFTs’ origins given their current popularity, but this is something even crypto finatics might find themselves asking. Artist Kevin McCoy created the first NFT: Quantum, an art piece created entirely on the blockchain, in 2014. McCoy was motivated to “create indelible provenance and ownership of digital images,” which basically just means he wanted an untouchable place for digital artwork to exist permanently. And thus, NFTs were conceived.

 

McCoy’s digital art led NFTs to be adopted across many industries, but their concept has more humble beginnings. In 2012 “colored coins'' were created: small bitcoin denominations that demonstrate an array of assets like coupons, real estate, company shares, or subscription purchases. This laid the groundwork for NFTs by enabling physical assets to be digitally valued and stored on a blockchain. While not technically considered an NFT, colored coins are often accredited for sparking the concept that led to NFTs’ creation.

This might be the most-asked question to arise during the recent NFT craze. I wish it was a simple answer (ideally “no”), but the question itself is pretty nuanced.

 

To understand how digital assets could affect the environment, let’s take a closer look at the process of creating an NFT. You’re probably aware that most NFT’s are minted on the Ethereum blockchain. In order to do so, NFT miners must use the proof of work (PoW) system on specialized computers, racing to finish mining a block and using vast amounts of electricity while they’re at it. And this is where the climate conversation comes into play.

 

The electricity required for PoW is where hefty amounts of carbon emissions are produced, because of the extensive time and energy required. NFTs can only exist with the process of mining, so while an NFT itself is not necessarily bad for the environment, the same cannot be said about the process in which it is created.

 

Strides to make the mining process less impactful are being taken. Ethereum is planning to transition to a proof of stake model (less harmful to the environment) for the highly anticipated Ethereum 2.0 update. Hopefully the eventual launch will be one of many effective solutions used to soften the impact of block mining. Otherwise, the debate will continue: does the NFT justify the means?

Is physical art? In short, there’s your answer. The fine art world has been plagued with controversy for years around questionable sales and the prevalence of bad actors looking to use rare art as a means to cover up shady finances. This type of scrutiny sounds awfully familiar to highly publicized, absurdly expensive NFT sales. Does this mean art in general is used for money laundering? The obvious answer would be no, as that is not the purpose of buying or selling art, this same reasoning can then be applied to NFTs.

 

Whether purchasing a sculpture for their home or a jpeg of a cartoon chimp, your average art collector likely does not have malicious intent. Rather, they are making a purchase for personal, financial or cultural gain.

 

While there is the possibility for NFTs and other digital assets to be hijacked as a medium for  illegal practices, this kind of thing happens in other fields as well. Singling out the field of NFTs for something they are not intended or created for becomes redundant. And while there might be some dodgy NFT exchanges that do not implement Know Your Customer/Anti Money Laundering protocols, the adoption of government regulations around digital assets and cryptocurrencies will likely change that very soon.

The short answer to this question is yes, NFT sales are taxable around the world. That being said, the way in which NFTs are taxed can vary wildly depending on tax protocols in each country and the frameworks they utilize to tax assets, income, investments, and capital gains.

 

Unfortunately, there is no linear or straightforward guide as to how NFT sales are taxed globally. Before venturing into the world of NFTs and digital assets either as a buyer or creator, we recommend doing some due diligence and looking at your government’s tax protocols, specifically income, capital gains, and self-employment taxation. Sadly, most countries and governments do not yet have a specific tax framework or protocol that deals singularly with cryptocurrencies, let alone digital assets like an NFT.

 

If you want to get the maximum enjoyment that you can out of joining the NFT wave, looking into how your purchases or creations will be taxed will absolutely help you avoid the pitfalls that can come from being blasé about your involvement in this exciting new space.

The short answer is no. An NFT can’t be copied since it has a unique digital identity on a public blockchain that is used to verify ownership. NFT’s identity is a digital record of transactions on a network of computers, making it impossible to copy. Taking a screenshot of NFT art may resemble the artwork, but there is only one true digital copy.

Since NFTs authenticity is easily verifiable, NFTs become a collectible item that is nearly impossible to forge. Imagine you have two copies of the Mona Lisa in front of you. Unless you’re an art connoisseur, you won’t necessarily be able to distinguish the real from the fake. Unlike other collectibles, NFT enthusiasts are able to easily verify if an NFT is original because as a unique digital asset, its transactions are all publicly available, regardless of existing copies or screenshots.

An NFT can represent ownership of a photo, yes. In fact, some have even questioned if NFTs are the future of photography. Any digital asset can be minted on the blockchain, meaning any picture from your camera roll, a professionally photographed landscape, or even your most liked photo on Instagram can, hypothetically, become an NFT.

Well, that’s a good one! Let’s get this out of the way first: There is no “should” or “must” when it comes to investing. Fear of missing out is not your friend, don’t let it goad you into doing something just for the sake of a ride on a hype train. Nobody should be buying things because they “should.” It has to be about a specific purpose, pleasure, or, ideally, both.

That said, NFTs do have a lot to offer on all of those fronts. There are a lot of collections to choose from, so it all really comes down to what exactly you want to do about it. Shopping for a new Twitter profile picture? There’s tons of NFT digital art on platforms like OpenSea and SuperRare. Just pick whatever you think represents you best. Feel like gaming? In games like Axie Infinity and Kryptomon, you can build up your squad of NFT warriors and lead them to battle. Want a passive income? Look for an NFT you can rent out or one that has built-in payments, such as royalties for other art sales by the creator. Wanna become a Metaverse landowner? A whole bunch of platforms, such as OVR, have you covered. There are also various NFTs with baked-in, real-world usability, such as tokens that grant you access to specific events, working as tickets, or come equipped with various tangible goodies. So go for it, the world is your oyster!

In the most absolute terms—no, but terms and conditions apply. Let’s start with a recent tweet by OpenSea, which said that more than 80 percent of NFTs minted with its storefront contract were “plagiarized works, fake collections, and spam.” This already gives us enough to unpack.

Since NFTs as technology do not necessarily include any built-in copyright protection features, scammers hopped on the trend to mint tokens representing images they didn’t create. Under today’s regulation, it’s unreal if that makes for a copyright violation. It sounds like it should, though, given the implied commercial use of other people’s creative works, and even if it’s not, it deserves every bit of condemnation.

There are also other scams, of course, such as the infamous pump and dumps and rug pulls. In such plots, scammers hype a project up, posing as legitimate creators and developers, and abandon it after getting their money.

All that said, though, it is unfair to brand every creator and developer working on an NFT project as a scammer. In the art space, NFTs are giving a fair shot at glory to independent digital artists. On the music scene, they are enabling musicians to take the power back from the streaming giants. So the takeaway is that NFT enthusiasts should never skip their due-diligence checks on prospective investments, but not necessarily that the entire NFT industry is one big scam.

This is tricky, but in short, NFTs generally can’t be copyrighted despite each NFT serving as its own unique digital good, in the form of a token. An NFT and the underlying asset–whether a piece of art, song, picture, tweet, or anything else–are two different things. An artwork minted into an NFT is not the same thing as the token purchased by the NFT buyer, and different rules apply to the original artwork and the token. The token belongs to the buyer, with different projects granting different rights over the underlying asset. These generally include restrictions on commercial use, and allow the original seller, or the NFT minter, to retain copyright over the asset. However, rules vary between projects with some claiming to grant the buyer copyright over the underlying asset, although this is not the norm. In reality, there is very little legal precedence and coverage regarding NFTs and the underlying content they are based on, but that is likely to change in the near future.
An NFT can’t be duplicated. The asset underlying it can be copied, just as a painting can, but it won’t be worth as much as the original because it is quite easy to distinguish real from fake based on the blockchain containing the original buyer’s signature.

While an NFT is by definition digital, an NFT can represent ownership of physical objects, such as a painting or sculpture. Be warned that buying an NFT of a piece of art does NOT translate into you owning intellectual property rights to the actual artwork. An NFT seller can also sell IP rights to the buyer, but it’s not automatic. So while an NFT can represent a physical object, the owner of the NFT does not necessarily own the actual item it represents.

Depends on which NFT. If you are an owner of Bored Ape or CryptoPunk, you can make a bank by selling it. Other NFTs fail on launch or decrease in value and owners are left stuck with a worthless picture. Owning an NFT is like owning an unpredictable stock that can be worth a lot one day, but within a few hours drop in value. Another way to make money with NFTs is to rent them out, for example, in play-to-earn games such as Axie Infinity. Certain NFTs can be staked to earn their owner's interest in exchange for liquidity.

Every artwork has to go through a specific process before it can be represented by an NFT. Let’s break it down, step by step:

 

First, you select an art piece. Any art piece will do, whether it be a video, a vector drawing, a song, or even a picture of your cat. Then, you select what blockchain you want to work on. The most common one is Ethereum, but NFTs are also on Cardano, Tezos, Solana, Wax, and plenty more. Ethereum has the most bustling ecosystem, while the rest are less demanding in terms of energy and therefore have less of a carbon footprint.

 

Once you’ve selected the blockchain, you set up a wallet that will support it. You’ll also need some currency in the wallet, such as Ether (the Ethereum’s native cryptocurrency) or the native token of whatever chain you have picked.

 

The next step is to select the platform where you want to mint your NFT. There are plenty of platforms to choose from, each one with a different method. Opensea, Rarible, Binance, and Proton Mint are some of the biggest ones, but there are also dozens more.

 

Then, you upload your artwork onto the platform and provide as many details about it as you’d like. Most importantly, you need to specify how many NFTs you are going to issue. You can choose to mint multiple copies of your work or you can make it one-of-a-kind, with one token per one underlying asset, effectively increasing the rarity of the piece.

 

The last step is to pay the associated gas fee, which will change depending on the daily operational price. The gas fee covers the transaction that actually creates the token on the blockchain, complete with the link to your art in its metadata. Once the payment is complete, your new NFT is born! Now you can publicly list it and try your hand at selling it for millions!

NFTs are entirely programmable, meaning their creators can attach various rules and terms to them. Some creators opt to add royalties so that every time the token changes hands on the secondary market, they get a cut of the profits. 

 

The creator sets the royalty percentages when they mint their token, effectively coding the terms into the smart contract on the blockchain. The standard is about 5-10 percent, meaning that’s how much the creator gets from the deal’s total whenever the token’s owner sells it to another person.

 

Just remember, not all NFTs yield royalties—the terms must be in the smart contract. But once they are, you can sit back and reap the benefits!

NFT games mix the worlds of finance and gaming, providing players opportunities to earn income as they play. But an NFT game is different from just holding crypto-collectibles in your wallet, since it uses NFTs in its rules, mechanisms, and player interactions to create characters, avatars and items that players can collect to assist their gameplay and trade with other players. An item’s value depends on its use and rarity. Developers implement smart contracts that set out how NFTs function within the game. The contracts are stored on the blockchain. Items are traded as if they were physical assets and each transaction is recorded on the blockchain.

 

While some games release a limited number of NFTs, other games enable players to create new NFT items to use in gameplay. Some games are designed as metaverses, in which players can receive rewards for playing the game and advancing their skills. Games reward players with cryptocurrency tokens, which they can use to buy the NFTs. Players own in-game items, giving them the chance to earn money by reselling their NFTs on secondary markets, renting them to other players, or transferring them off the platform.

NFT marketplaces are platforms where NFTs can be stored, displayed, traded and in some cases minted (created). These marketplaces are to NFTs what Amazon is to goods. In order to access and use these types of marketplaces, you will need to have the following:

 

  • A crypto wallet: You’ll need to choose a wallet that is compatible with the blockchain network that supports the NFTs you wish to buy (below). For example, if you plan to buy or sell NFTs based on the Ethereum blockchain platform, you will need to use a compatible Ethereum wallet such as MetaMask. For NFTs sold on the Solana platform, you will need to use a wallet service such as Sollet.

 

  • Coins in the wallet: You will need to pre-fund your wallet before buying, listing or minting an NFT. Again, you will need to find out which cryptocurrencies are supported by the marketplace you intend to use.

 

  • A user account: You will need to set up an account on the particular marketplace you wish to purchase NFTs from.

 

It’s worth noting that, for the most part, listing and creating NFTs on a marketplace platform incurs a blockchain network fee. The fee varies depending on which blockchain-based system you decide to use.

In layman's terms, “minting” an NFT refers to the process of turning a digital file into a crypto collectible or digital asset on the Ethereum or any other blockchain supporting non-fungible tokens. During the process, the NFT creator can embed royalties from subsequent sales, a commission the target wallet would receive whenever the token changes hands on the secondary market.

If you are using the Google Chrome browser, you can easily install the browser extension “Metamask,” which is the default wallet of most NFT marketplaces and blockchain apps. But make sure your wallet has Ether (ETH), the native cryptocurrency of the Ethereum blockchain, or buy up some native tokens of any other chain you will be minting on. From there, you’re ready to create your first NFT. Connect your wallet to one of Ethereum-based NFT marketplace (OpenSea NFT, Rarible, Nifty Gateway), create a profile there, and begin uploading files for NFT conversion. You can then assign a description of the item and specify the social media channels for the collection before clicking the “Mint NFT” or “Is for sale” button, depending on the platform.

After uploading the file as well as approving and paying the gas fee, the NFT minting process automatically begins. During this, the smart contract on the target blockchain creates a token with a link to the associated asset in its metadata.

Though they may resemble them superficially, NFT’s aren’t a pyramid scheme. They are more similar to security tokens, which represent an underlying financial asset, – but without the regulations that come with one. Buying and selling NFTs is, in essence, just like buying and selling cryptocurrency. You can either invest or speculate on their future value or purchase them for their current utility, ease of transaction, and popularity. As is the case with any investment, they carry the potential to make money alongside the risk of losing it.

With the hype around cryptocurrencies and the risk of scams, such initiatives will always be, in some shape or form, branded as a pyramid scheme by its critics. Yet most NFT transactions are stored on Ethereum’s public ledger, making them transparent, publicly viewable, and fully accountable – nothing like a pyramid scheme.

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