ReBlonde: Your Source for NFT Marketing Services

The success of your NFT project depends on many factors, one of which is how well you market and promote it. A solid NFT marketing strategy is key to reaching the right audience and, in an increasingly competitive market, cut through the noise and stand out.

ReBlonde offers bespoke NFT marketing solutions for creators and brands keen on making their mark in the NFT space. Get in touch with us today to learn how our NFT marketing services can help ensure the success of your NFT project.

ReBlonde NFT Marketing Agency

Introduction to
Non-Fungible Token

NFT stands for “non-fungible token.” Essentially, an NFT is a digital asset, such as a work of art, music, and video.

NFTs can be considered modern collector’s items. They are bought and sold online, with the buyer assuming digital ownership. NFTs are securely recorded on the blockchain, the same technology as cryptocurrencies, ensuring that assets are unique. Technology also makes it difficult to modify or counterfeit NFTs.

NFT marketing strategies are different from those for other industries. To be successful, you need a creative approach to promotion, an active and engaged community, as well as genuine user engagement.

Choosing ReBlonde as your NFT marketing agency will help achieve all these so you can compete effectively in this new and exciting space.

We offer a range of solutions, from solidifying your messaging to nurturing relationships with NFT influencers. Our goal is to build your brand, showcase and differentiate your offerings, and help you achieve your business objectives.

What You Get From
Our NFT Marketing Services

The NFT and crypto community has a unique identity and subculture that sets it apart from other communities worldwide. At ReBlonde, we utilize our experience and expertise in community-building as well as forging brand identities to take our clients to the next level.

How do we do this? First, we understand who you are and what you want to achieve. Our process includes a unique framework and a systematic approach to customer onboarding. We apply some of the key industry growth tactics and best practices we have learned from working with hundreds of clients and talking to thousands of companies.

Why do customers choose us for NFT marketing? For over 12 years, we have been supporting blockchain projects with marketing and strategy solutions. We hold some of the largest conferences worldwide to bring together NFT creators, talk about the best NFT projects, share insights and help each other.

With the rise of the “digital economy,” NFTs are flourishing. However, this can lead to space congestion and a wealth of NFT-based projects to compete against, so it’s crucial to stand out. Make sure you have your own NFT-focused product, focus on the most relevant concepts and markets, and make decisions accordingly.

Also, remember to consider blockchains that are popular with NFT-based users, as the chain of choice also plays an important role. Certain chains can be optimized for certain types of NFTs. When choosing the blockchain of your choice, it is essential to consider decentralization, scalability, and ease of transmission.

Collectibles

Collectibles

NFTs are one-of-a-kind or limited-edition digital assets minted on blockchain and purchased using cryptocurrencies, with ether being the most common choice. Authentication is built into an NFT, serving as proof of ownership. Anything that is considered valuable and can be stored digitally can be sold as an NFT.

Digital Art

NFTs allow artists to monetize their work in new ways. Digital art, such as a vector drawing, a digital painting, and a video, can be tokenized on the blockchain. The result: NFT art that has the potential to grow in value over time and be sold to collectors.

Games

Games

In-game assets can be tokenized, and players can collect them as NFTs. To help players make money, NFT games can allow them to collect and exchange playable characters, weapons, vehicles, and in-game assets other than NFTs.

Music

NFTs have also swept the music world. The new technology has caught the attention of dozens of singers and musicians, including young artists like Grimes and legendary bands like The Rolling Stones. By selling tokenized versions of tracks, digital art, or virtual and real merchandise bundles, some artists have increased their revenue by millions of dollars.

Film

Film

NFTs offer the opportunity to reintroduce collectibles and merchandise tied in with films and TVs, this time in digital form. Examples are uncut scenes, digital scans of handwritten scripts, and audio commentary. Independent filmmakers are also looking into NFTs as a way to auction off future films and earn financing for projects in return for shares.

Sports

Sports collectibles such as player cards, photos, video clips, and gear can be created as NFTs, helping boost the revenues of NFT creators. A brand may also represent a player or team and offer NFT products on their behalf, such as fan tokens, avatars, and video clips of game moments.

LET’S TALK

We are ready to start working with you as soon as your timeline dictates. Drop us a line, and we will get back to you as soon as possible.

Cut Through the Noise With Help From ReBlonde

Developing an NFT is only half the battle. You’ll also have to compete with NFTs from other creators and brands, spread out across multiple marketplaces.

To be top of mind in your niche, you need a marketing strategy that highlights what makes your project truly unique and better than the competition. More than that, you need industry experts who can creatively market and promote your project so that it gets the attention of the right people.

Experts in the NFT and Blockchain Space

Along with expertise in PR and marketing, we have more than 12 years of experience in blockchain and cryptocurrency. Led by a team of industry specialists, ReBlonde is poised to address your technical PR needs.

Innovative PR Services

ReBlonde specializes in PR and marketing for the tech industry and can tailor its services to the needs of our clients. We understand how to build trust and authority in the digital space—our approach aims to boost customer engagement, create brand awareness, deliver your message to the right audience, and generate revenue.

NFT Marketing FAQ

Non-fungible token. So now you know what an NFT is! Just kidding, I’m sure you’re still confused since you’re probably asking yourself what the heck fungible means. Merriam Webster defines fungible as “capable of mutual substitution.” Think of it this way: You can trade a dollar for another dollar or a bitcoin for another bitcoin, and you’ll end up with the same value you had to begin with. If you have an NFT that represents ownership of a particular physical painting, however, you can’t swap it out for a different NFT from, say, the Bored Ape Yacht Club. Each individual NFT holds its own, unique value, and therefore it is non-fungible.

Like bitcoin and ether, NFTs are digital assets on a blockchain with a distinct identity that makes them unique and verifies ownership. NFTs represent the IP rights of assets ranging from physical paintings to digital art, video clips, and even tweets.

Mike Winkelman, a digital artist known as Beeple sold an NFT of his work for a whopping $69 million back in March 2020, the most expensive piece of digital art ever sold. The piece is named Everydays: the First 5000 Days, a collection of 5000 digital images from Winkelmann’s Everydays collection.

You would think more people would know about NFTs’ origins given their current popularity, but this is something even crypto finatics might find themselves asking. Artist Kevin McCoy created the first NFT: Quantum, an art piece created entirely on the blockchain, in 2014. McCoy was motivated to “create indelible provenance and ownership of digital images,” which basically just means he wanted an untouchable place for digital artwork to exist permanently. And thus, NFTs were conceived.

 

McCoy’s digital art led NFTs to be adopted across many industries, but their concept has more humble beginnings. In 2012 “colored coins'' were created: small bitcoin denominations that demonstrate an array of assets like coupons, real estate, company shares, or subscription purchases. This laid the groundwork for NFTs by enabling physical assets to be digitally valued and stored on a blockchain. While not technically considered an NFT, colored coins are often accredited for sparking the concept that led to NFTs’ creation.

This might be the most-asked question to arise during the recent NFT craze. I wish it was a simple answer (ideally “no”), but the question itself is pretty nuanced.

 

To understand how digital assets could affect the environment, let’s take a closer look at the process of creating an NFT. You’re probably aware that most NFT’s are minted on the Ethereum blockchain. In order to do so, NFT miners must use the proof of work (PoW) system on specialized computers, racing to finish mining a block and using vast amounts of electricity while they’re at it. And this is where the climate conversation comes into play.

 

The electricity required for PoW is where hefty amounts of carbon emissions are produced, because of the extensive time and energy required. NFTs can only exist with the process of mining, so while an NFT itself is not necessarily bad for the environment, the same cannot be said about the process in which it is created.

 

Strides to make the mining process less impactful are being taken. Ethereum is planning to transition to a proof of stake model (less harmful to the environment) for the highly anticipated Ethereum 2.0 update. Hopefully the eventual launch will be one of many effective solutions used to soften the impact of block mining. Otherwise, the debate will continue: does the NFT justify the means?

Is physical art? In short, there’s your answer. The fine art world has been plagued with controversy for years around questionable sales and the prevalence of bad actors looking to use rare art as a means to cover up shady finances. This type of scrutiny sounds awfully familiar to highly publicized, absurdly expensive NFT sales. Does this mean art in general is used for money laundering? The obvious answer would be no, as that is not the purpose of buying or selling art, this same reasoning can then be applied to NFTs.

 

Whether purchasing a sculpture for their home or a jpeg of a cartoon chimp, your average art collector likely does not have malicious intent. Rather, they are making a purchase for personal, financial or cultural gain.

 

While there is the possibility for NFTs and other digital assets to be hijacked as a medium for  illegal practices, this kind of thing happens in other fields as well. Singling out the field of NFTs for something they are not intended or created for becomes redundant. And while there might be some dodgy NFT exchanges that do not implement Know Your Customer/Anti Money Laundering protocols, the adoption of government regulations around digital assets and cryptocurrencies will likely change that very soon.

The short answer to this question is yes, NFT sales are taxable around the world. That being said, the way in which NFTs are taxed can vary wildly depending on tax protocols in each country and the frameworks they utilize to tax assets, income, investments, and capital gains.

 

Unfortunately, there is no linear or straightforward guide as to how NFT sales are taxed globally. Before venturing into the world of NFTs and digital assets either as a buyer or creator, we recommend doing some due diligence and looking at your government’s tax protocols, specifically income, capital gains, and self-employment taxation. Sadly, most countries and governments do not yet have a specific tax framework or protocol that deals singularly with cryptocurrencies, let alone digital assets like an NFT.

 

If you want to get the maximum enjoyment that you can out of joining the NFT wave, looking into how your purchases or creations will be taxed will absolutely help you avoid the pitfalls that can come from being blasé about your involvement in this exciting new space.

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