Crypto PR Services for New and Established Tech Companies

If you’re looking to empower your business and keep up with the latest trends in the world of technology, ReBlonde is a team of public relations experts that know how to bring your brand to the masses. 

The world is changing at a breakneck pace, not least in cryptocurrency, and we understand the world of blockchain technology is impenetrable for many. This is why we bring our passion for blockchain innovation into everything we do.

We work with crypto projects of all sizes across the world. We craft effective strategies for our clients, ensuring their crypto projects reach the cryptocurrency market. Our clients enjoy the peace of mind that comes from knowing they are working with public relations professionals who understand the crypto industry and the inherent needs of businesses dealing with cryptocurrency. We deal with new projects like crypto startups as well as established brands to create a campaign that doesn’t just generate more money for companies like you, but ensures that you get the highest ROI.

Introduction to ReBlondechain

The cryptocurrency market is evolving with every passing year. The rules of crypto PR are continuously changing because waves of new technologies and cryptocurrencies are changing the marketplace. As new tech and cryptocurrencies diversify, the market’s demands change. You need a public relations team that understands this market, has its finger on the pulse of the cryptocurrency industry, and can adapt to marketplace demands in real-time. Our PR experts align your brand strategy while maintaining code compliance so you don’t have to.

We understand that a niche business needs a very niche approach. This is why ReBlonde Public Relations developed the ReBlondechain service to provide clients with a highly specialized PR strategy so they can identify brand awareness within the blockchain.

The blockchain market is notoriously contradictory. Blockchain is portrayed as the most promising aspect of the cryptocurrency movement, while also being seen as the most illegitimate.

As industries constantly diversify from standard computing practices to immersive tech, cloud computing, and IoT, blockchain is being viewed as a savior that provides a much-needed solution to the challenges of this industry.

The ReBlondechain branch of our services understands that blockchain companies can be a driving force for good. We are passionate about working with innovators who are constantly creating and pioneering and want to work with cryptocurrency enthusiasts who feel the same about the crypto world as we do.

We are in an exciting time in the world of cryptocurrency, and this is why crypto PR has never been more in-demand.

PR Services for Crypto

The ReBlondechain service was created to meet the needs of organizations looking for an extra dimension in their PR. A PR strategy needs to do more than build awareness, but it needs to cut through the noise in a market with bold and brave campaigns that make our clients different from the norm while shining a light on the issues they can solve for customers and the real-world impacts of these technologies.

Reflecting the landscape on the blockchain, our campaigns aim to inspire and drive action through a number of trusted approaches like thought leadership and media relations.

Our dedicated blockchain PR service delivers results where it counts, focusing on engaging clients as diverse as enterprises, content creators, developers, and financial institutions to highlight the blockchain as a dominant force in the modern world.

Our services are divided into two categories: ICO and IEO. Our Initial Coin Offering and Initial Exchange Offering has been optimized to meet the needs of crypto companies.

Reblonde - Crypto Marketing Agency Offices

What You Get from Our Blockchain PR Services

We are an award-winning crypto PR agency because of the wealth of services we can use to promote your brands to the right people.

 

When you choose us you don’t just get access to award-winning experts that know how to polish your promotional practices but you also get access to the following:

Public Relations

The world of public relations demands a dynamic response to react to the latest developments. ReBlonde is a crypto PR agency that understands the finesse of media outreach and provides a number of approaches to meet your needs. Whether you want to work with crypto influencers that gets people talking about your brand, or you need a bigger global reach for your crypto PR strategy, we offer a number of services to ensure your crypto business gets people talking!

From press releases and distribution to attract your target audience, to content creation that strikes at the very hearts of the people you want to appeal to, you can achieve your business goals by getting people talking.

Crowdfunding Campaigns

Crowdfunding is a key part of developing your business. Crowdfunding can be a notoriously complex part of cryptocurrency PR due to the demands of a campaign, while also making sure it appeals to the right people.

As a crypto PR agency, we work with crypto businesses that need to get started on the road to crowdfunding with a comprehensive PR strategy that covers every aspect of the crowdfunding campaign.

From the initial idea all the way through to PR practices, content that hits its mark, through to the deadline, and beyond, you need to work with a PR agency that has the finesse to further your reach.

Thought Leadership

The blockchain and cryptocurrency industries are part of a very competitive world. What sets organizations apart is their ability to be recognized as an authority in their field.

If you are looking to establish your business as the pre-eminent one that others follow, ReBlonde is the leading PR agency that can give you insight into your PR strategies.

A brand with an effective thought leadership strategy can establish itself as one of the most important organizations within the entire industry. Our thought leadership services include idea development, press releases, and op-ed writing. Our subject matter experts support you to ensure you can establish yourself in this all-important position.

Building Storylines and Narratives

The success of any brand relies on its ability to weave a compelling story. Narratives and storylines are what we, as humans, are inclined to follow.

Make no mistake, it’s not easy to create a story that highlights your business as the one that fulfills a wide range of needs. An effective PR strategy that focuses on building your brand’s evolution from rags to riches (or from no currency to cryptocurrency), is about the underlying narrative that will communicate to your audience that you are the one that can deal with their needs.

We are always more inclined to follow a brand that has an appealing backstory while also being able to tell a tale that appeals.

ReBlonde is a PR agency that specializes in getting to the core of your messaging and bringing out the story for all to see.

Media Relations

The media are tricky customers. From local to national and international publications, you need to work with the right people that will promote your business in a manner that makes for great copy in the online publishing world. ReBlonde offers a variety of media relations services that can effectively support the development of your company, regardless of its stage.

Building brand recognition in a new market or strengthening a company’s current position requires a lot of professional input, while also understanding the lay of the land.

Additionally, relations are invaluable when it comes to managing a crisis. A solid relationship with journalists will give the brand a chance to present its point of view in a difficult situation.

Messaging and Positioning

The battle of winning your position high up the search engine involves these two critical words. The world of messaging and positioning is vital to establishing your product as a key player in a market. Positioning will establish where your product fits into the market and figure out your customer personas by establishing their pain points and key demographics.

Messaging is all in how you speak of your services. There is no right or wrong way to deliver a message, but if it’s not hitting the target markets, you have a lot of catching up to do. This is why we offer comprehensive insight into messaging and positioning as a way to polish your brand’s message while establishing its position in a competitive marketplace.

Award Services

Respect from your peers is just as pivotal to establishing your brand. When you’re crowned a key player within your industry, it’s nice to get that validation from your contemporaries. But it’s not about praying to get put up for an award; it’s about reaching out to awards bodies and applying with a pitch that explains why you deserve to be recognized in your field.

Choosing the right business award categories to enter is a fine art, and this is where you need support to help you write business award entries that make a massive impact.

Judges want to see how you are producing great results, which is why you need to choose the right awards to enter while also showcasing how unique you are.

ReBlonde has a wealth of experience as an award-winning PR agency that can give you insight into how to tailor yourself when applying for awards. That extra validation makes a big impact on your business and having people on your side that show you how to show your business in the right light will make a big difference to how your competitors, contemporaries, and customers view you.

Speaking Opportunities

PR is not just about the online world!  One of the most vital strings to your promotional bow is speaking.

Public speaking is pivotal to communicating your brand and your personality to contemporaries and the media at large.

ReBlonde has the wealth of experienced speakers from a variety of disciplines to ensure that what you need to communicate is at the right level and ensuring that you put across a personality that suits your business.

Why Work with ReBlonde Public Relations

The world of PR requires a dynamic and thoughtful response to emerge with the continuing trends. The cryptocurrency industry is notoriously hard to catch up with.

Any company starting out now needs to have prior knowledge of the blockchain and crypto industry up to now but also needs the foresight to anticipate any alterations in the industry while also making sure they set themselves apart in a competitive landscape. Cryptocurrency marketing demands a variety of skills and art to ensure that the practices of digital marketing, bounty campaigns, and a comprehensive approach to generating new customers set your business apart from other corporations.

Award-winning Experts

ReBlonde is a world-renowned group of PR professionals who will bring a wealth of experience to every crypto project. Our diverse backgrounds will guarantee that you have the right person who understands your business and how you can promote it.

Bespoke Solutions

PR is not a one-size-fits-all practice. ReBlonde customizes every single crypto advertising practice to meet your needs. This doesn't just mean you get a focused service but will deliver the best and long-lasting results so you carve out your own crypto space in a digital world of competition.

Some of Our Current and Former Crypto Clients

We believe in our clients and they believe in us. We are firm in the fact that collaboration is the most essential way to create unique and engaging campaigns that come to life. We guarantee direct communication to ensure that every client’s need is met.

Our mission is not to purely provide a service, but to act in partnership with you to bring every aspect of your business to life. ReBlonde has worked with many cryptocurrency startups and blockchain organizations, from the young up-and-comers to the firmly established organizations within the industry.

Our current and former crypto clients include Banx, PumaPay, n.exchange, and Bloomberg Capital. Come and see how we have worked with them in close proximity to build up and bolster their brands through crypto PR campaigns that increased engagement and delivered results. Come and meet our current and former clients so you can see how many diverse types of organizations have benefited from our service.

Frequently Asked Questions

ReBlonde provides customized PR services to tech companies around the globe. While many PR firms offer public relations services, we aim to serve tech companies that need experienced professionals to shape their communications. Our public relations specialists have the tech knowledge to break down industry jargon and present clear information to potential clientele. Whether you’re targeting consumers with extensive knowledge of the crypto industry or newcomers just learning about crypto, we can shape your message to reach your ideal audience.

Our experienced public relations professionals tailor every client’s campaign to their distinct needs. Since no two companies are the same, each company benefits from distinct messaging and PR campaigns customized to their unique objectives.

ReBlonde has claimed PR World Awards, PR News PR Agency Elite prizes, PR Daily Awards, and International Public Relations Association (IPRA) Golden World Awards. We’re particularly proud of our world awards, highlighting the caliber of services we provide to clients around the globe.

Our public relations specialists use media connections around the globe to get clients coverage on the most popular news sites on the web, including The New York Times, CNN, The Wall Street Journal, The Verge, Bloomberg, and Forbes. Coverage in prominent venues enables clients to raise their profile, attract new clientele, and generate revenue.

Hopefully, your business will never need us to create and implement a crisis management plan. Unfortunately, many companies must deal with PR challenges that could cost them clientele and revenue.

Some companies utilize attack campaigns instead of promotional strategies. They invest their marketing efforts into attacking competitors instead of emphasizing their products or services. Attack campaigns can damage your brand’s image and public perception of your company. Attack campaigns may lower your website’s search engine ranking, making it harder for your company to generate organic traffic.

Your crisis management team uses innovative strategies to counter the impact of attack campaigns and negative reviews. For example, generating positive online content about your company’s contributions to charity or nonprofit program sponsorships can overshadow lousy press. Product giveaways can generate word of mouth and increase site traffic, restoring your site’s search engine placement. Our crisis management experts will identify the source of your PR issues, clarify how those issues are impacting your company’s profile, and develop and implement a strategy that restores your company’s reputation.

When a person speaks, others can hear their words, voice tone, and inflection. Their enunciation can convey a lot of powerful information, such as whether they’re making a serious or humorous statement.

Companies don’t have the type of physical body or voice people possess. That’s where branding comes in. A company’s brand distinguishes them from the competition by emphasizing its values or services. For decades, Disneyland’s been known as the “happiest place on earth,” while De Beers has reminded us that “a diamond is forever.” These slogans reinforce the company’s brand. Disneyland is a fun place for family entertainment, while De Beers sells jewelry.

Brands may not be tangible assets, but they generate value. An effective brand strategy can establish your company’s reputation and distinguish your business from the competition.

Crowdfunding refers to raising funds through donations from the public. Most crowdfunding campaigns occur online. Businesses use these campaigns to generate revenue to launch their business, develop new products, or expand operations. Popular crowdfunding platforms include Kickstarter, Indiegogo, Seedrs, Patreon, and Gofundme. Each platform operates differently. Some solicit donations, while others involve offering rewards to investors at different tiers. Patreon allows companies to offer services, information, and early access to goods, services, or business announcements monthly, making it an ongoing revenue stream for startups and established businesses.

Developing a crowdfunding campaign ensures you’ve developed an effective business plan. Generating funds through crowdfunding is also an excellent way to determine if there’s sufficient interest in a proposed product or service, enabling you to complete market testing while securing funds.

Crowdfunding can effectively raise your company’s profile and generate interest in existing products and services. There are minimal costs associated with crowdfunding campaigns, so you won’t have to worry about unexpected expenses impacting your bottom line. You may be able to raise enough to avoid taking out loans and incurring interest fees while starting or expanding your business.

The term “ICO” stands for initial coin offering. Companies sell new cryptocurrency tokens to raise revenue.

The term “IEO” stands for initial exchange offering. Think of an IEO like the stock market. Companies use IEOs to raise money by selling digital shares in their business.

You don’t have to launch a crowdfunding campaign, ICO, or IEO to raise capital for your business. You can opt for traditional fundraising options, such as grant applications, corporate partnerships, and special events.

Grant writers complete grant applications and apply for available funds. Grant writing is a common strategy for nonprofit organizations because many organizations are willing to donate to nonprofit causes.

Corporate partnerships can be effective when fundraising because large corporations can raise your fundraising event’s profile and generate more interest in your venture. Like grant writing, this strategy is often employed by nonprofit organizations. Small business owners can also general funds through corporate sponsorships.

Startups, small businesses, and corporations can use special events to generate revenue. Special events are social events. A small business could generate revenue by hosting a dinner theater production. The business could reduce expenses by soliciting donations from corporate sponsors who supply the venue, food, beverages, and other materials.

Your PR strategies can outline the pros and cons of each method of generating funding. A Kickstarter campaign or an ICO may be ideal for a new startup, while a business already selling goods may launch a Patreon to create a revenue stream.

Determining which option fits your needs involves calculating how much money you need to raise and narrowing your focus to fundraising options that can meet your needs. You can also combine your fundraising efforts with promotion. For example, businesses offering cryptocurrency services may favor an ICO or IEO because they can raise their company’s profile with potential clientele.

Check out our case studies to discover how ReBlonde has used videos, blogs, pitches, and deliberate timing to kick-start client campaigns. Reviewing case studies is an excellent way to learn about the benefits of customized, adaptable PRf strategies.

Visit our website to learn about ReBlonde’s leadership team. You can also learn about ReBlonde and our corporate philosophy by following us on social media.

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