Frequently Asked Questions
ReBlonde provides customized PR services to tech companies around the globe. While many PR firms offer public relations services, we aim to serve tech companies that need experienced professionals to shape their communications. Our public relations specialists have the tech knowledge to break down industry jargon and present clear information to potential clientele. Whether you’re targeting consumers with extensive knowledge of the crypto industry or newcomers just learning about crypto, we can shape your message to reach your ideal audience.
Our experienced public relations professionals tailor every client’s campaign to their distinct needs. Since no two companies are the same, each company benefits from distinct messaging and PR campaigns customized to their unique objectives.
ReBlonde has claimed PR World Awards, PR News PR Agency Elite prizes, PR Daily Awards, and International Public Relations Association (IPRA) Golden World Awards. We’re particularly proud of our world awards, highlighting the caliber of services we provide to clients around the globe.
Our public relations specialists use media connections around the globe to get clients coverage on the most popular news sites on the web, including The New York Times, CNN, The Wall Street Journal, The Verge, Bloomberg, and Forbes. Coverage in prominent venues enables clients to raise their profile, attract new clientele, and generate revenue.
Hopefully, your business will never need us to create and implement a crisis management plan. Unfortunately, many companies must deal with PR challenges that could cost them clientele and revenue.
Some companies utilize attack campaigns instead of promotional strategies. They invest their marketing efforts into attacking competitors instead of emphasizing their products or services. Attack campaigns can damage your brand’s image and public perception of your company. Attack campaigns may lower your website’s search engine ranking, making it harder for your company to generate organic traffic.
Your crisis management team uses innovative strategies to counter the impact of attack campaigns and negative reviews. For example, generating positive online content about your company’s contributions to charity or nonprofit program sponsorships can overshadow lousy press. Product giveaways can generate word of mouth and increase site traffic, restoring your site’s search engine placement. Our crisis management experts will identify the source of your PR issues, clarify how those issues are impacting your company’s profile, and develop and implement a strategy that restores your company’s reputation.
When a person speaks, others can hear their words, voice tone, and inflection. Their enunciation can convey a lot of powerful information, such as whether they’re making a serious or humorous statement.
Companies don’t have the type of physical body or voice people possess. That’s where branding comes in. A company’s brand distinguishes them from the competition by emphasizing its values or services. For decades, Disneyland’s been known as the “happiest place on earth,” while De Beers has reminded us that “a diamond is forever.” These slogans reinforce the company’s brand. Disneyland is a fun place for family entertainment, while De Beers sells jewelry.
Brands may not be tangible assets, but they generate value. An effective brand strategy can establish your company’s reputation and distinguish your business from the competition.
Crowdfunding refers to raising funds through donations from the public. Most crowdfunding campaigns occur online. Businesses use these campaigns to generate revenue to launch their business, develop new products, or expand operations. Popular crowdfunding platforms include Kickstarter, Indiegogo, Seedrs, Patreon, and Gofundme. Each platform operates differently. Some solicit donations, while others involve offering rewards to investors at different tiers. Patreon allows companies to offer services, information, and early access to goods, services, or business announcements monthly, making it an ongoing revenue stream for startups and established businesses.
Developing a crowdfunding campaign ensures you’ve developed an effective business plan. Generating funds through crowdfunding is also an excellent way to determine if there’s sufficient interest in a proposed product or service, enabling you to complete market testing while securing funds.
Crowdfunding can effectively raise your company’s profile and generate interest in existing products and services. There are minimal costs associated with crowdfunding campaigns, so you won’t have to worry about unexpected expenses impacting your bottom line. You may be able to raise enough to avoid taking out loans and incurring interest fees while starting or expanding your business.
The term “ICO” stands for initial coin offering. Companies sell new cryptocurrency tokens to raise revenue.
The term “IEO” stands for initial exchange offering. Think of an IEO like the stock market. Companies use IEOs to raise money by selling digital shares in their business.
You don’t have to launch a crowdfunding campaign, ICO, or IEO to raise capital for your business. You can opt for traditional fundraising options, such as grant applications, corporate partnerships, and special events.
Grant writers complete grant applications and apply for available funds. Grant writing is a common strategy for nonprofit organizations because many organizations are willing to donate to nonprofit causes.
Corporate partnerships can be effective when fundraising because large corporations can raise your fundraising event’s profile and generate more interest in your venture. Like grant writing, this strategy is often employed by nonprofit organizations. Small business owners can also general funds through corporate sponsorships.
Startups, small businesses, and corporations can use special events to generate revenue. Special events are social events. A small business could generate revenue by hosting a dinner theater production. The business could reduce expenses by soliciting donations from corporate sponsors who supply the venue, food, beverages, and other materials.
Your PR strategies can outline the pros and cons of each method of generating funding. A Kickstarter campaign or an ICO may be ideal for a new startup, while a business already selling goods may launch a Patreon to create a revenue stream.
Determining which option fits your needs involves calculating how much money you need to raise and narrowing your focus to fundraising options that can meet your needs. You can also combine your fundraising efforts with promotion. For example, businesses offering cryptocurrency services may favor an ICO or IEO because they can raise their company’s profile with potential clientele.
Check out our case studies to discover how ReBlonde has used videos, blogs, pitches, and deliberate timing to kick-start client campaigns. Reviewing case studies is an excellent way to learn about the benefits of customized, adaptable PRf strategies.